Why we do what we do
Because the Third Platform is where the growth is and we believe Value Added Resellers (VAR’s) provide a distinct competitive advantage to Cloud Services Providers (CSP’s) in their Go-to-Market strategy
What we do
Creating the cloud services channel for mid-size and enterprise organizations, to move from the Second Platform to the Third Platform. We accomplish this by connecting innovative Cloud Services Providers to the already established Reseller network these organizations know and trust.
How we do it
By making it simple for CSP’s to grow their business via the VAR ecosystem, while focusing exclusively on Third Platform (Social, Mobile, Big Data Analytics &Cloud) services
- Focusing exclusively on the Third Platform; where the growth is
- Simplifying access to VAR’s for CSP’s to grow mutual MRR
- Creating the cloud services channel for mid-size and enterprise organizations
What is a Cloud Broker?
A cloud broker is a third-party individual or business that acts as an intermediary between the purchaser of a cloud computing service and the sellers of that service.
We believe helping people and organizations focus on what they do best has always been a recipe for success. Nothing is more important than people. We believe people armed with the right technology can make the world a better place.
As the digital revolution continues to progress, technology leaders in all market segments need to make strong technology decisions or risk being disrupted. Simple, but not easy…
IDC states “Worldwide ICT spending will grow 3.8% in 2015 to more than $3.8 trillion. Nearly all of this spending growth will be focused on Third Platform technologies, with spending on the Second Platform expected to slip into recession by the end of the year”.
The third platform is the third computing platform consisting of the inter-dependencies between social, mobile, analytics (big data) and cloud. These services are the future of, not just IT organizations, but all successful organizations. The Third Platform is both were the growth, and disruption are taking place. We are now just starting to unlock the true value of the internet and we will continue to do so for decades to come.
“By 2020, one-third of the top 20 market share leaders in most global industries will be significantly disrupted by new competitors (and reinvented traditional ones) that use the Third Platform to create new offerings, new innovation communities, and new ways of doing business..” – IDC
Cloud Broker is a Cloud Services Distributor focussed on creating the cloud services channel for mid-size and enterprise organizations. We leverage our Third Platform expertise in conjunction with our sales experience to add value in the channel sales process. More specifically, we an intermediary between CSP’s and VAR’s in three general areas:
- Sales Cycle Support
- Post Sale
We collectively leverage this process to assist everyone from CSP to Customer. We provide sales and channel expertise to CSP’s, thus allowing them to focus more time on their service offering. We assist VAR’s by efficiently developing their knowledge in new and innovative services, thus allowing them to spend more time engaging with customers.
The end result is an efficient channel that drives value, growth and innovation, by allowing people to do what they do best.
Interacting in-person, remotely or in a predefined way with others via a computing device. Most commonly via social media or sometimes via other social technologies.
Portable computing devices such as a smartphone or tablet computer that enable access to data anywhere.
Big Data Analytics
The process of examining big data to uncover hidden patterns and unknown correlations to make better decisions.
Third party services accessed via the internet with a subscription based model, sometimes referred to as XaaS.